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Principal, Robert Primus at White Castle High School knew he needed a different approach to his school’s communication that was both effective and easy to use. With enrollment on the rise, Robert who oversees all communication within the school saw a need for a parent communication app for his school but didn’t know where to begin.
The Challenge of School-to-Home Communication
Robert believes that school-to-home communication is a vital part of his school’s success. That’s why it was important for him to find the most effective way to communicate with everyone from teachers to students, families, and community members.
Prior to seeking out a solution, White Castle would make phone calls to families regarding important updates. They quickly found that this wasn’t the most effective solution since people tend to not answer unknown numbers. Studies show that when delivering messages through a text you are 70 times more likely to get a response than other forms of communication. When needing to send an important message to a large audience the most convenient way to do it is through an app.
“Everything that’s a priority in life, from banking to shopping, people use an app for. That’s why we reached out to SchoolInfo because we wanted our messages to go directly to our community’s phones right in their pockets."
How does SchoolInfo help your school?
Since starting to work with SchoolInfo, White Castle High School’s communication strategy has been elevated. With a branded mobile app, they can now quickly get information into the palm of their audience’s hands. Not only has it simplified getting messages out to the community, but having an app allows for everything to be found in one place. Students, teachers, and parents can easily access calendars, forms, and social media posts and communicate in 1:1 conversations within the app without anyone having to give out their personal contact information. One thing Robert appreciates about SchoolInfo besides the app itself is the help that he’s received and continues to receive from the Customer Success team.
“I commend SchoolInfo and the organization as a whole for their customer service, it’s amazing. Any time I called they answered. Any time I had a question, they answered. Anytime I have any sort of difficulty, the Customer Success team is there to walk me through it within minutes!"
Want to learn more about how a branded mobile app helped White Castle High School communicate more effectively? Read the full case study!
