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Notifications on smartphones have become a constant companion in our daily lives. Whether it's a text message from a friend, an email from work, or a reminder that your online order is ready for in-store pick up, notifications help keep us on track and informed about what's going on in the world around us. But with so many notifications trying to get our attention, it's important to understand what types of notifications are most likely to be opened, so that you can use this knowledge to effectively communicate with parents.
According to a study by Localytics, push notifications that contain personal, relevant information have the highest open rates. These include notifications related to finance, weather, and package tracking. Personalized notifications that include the recipient's name or location also have higher open rates compared to generic ones.
For school administrators, this means that notifications that provide parents with personalized and relevant information about their child's education or activities are more likely to be opened. Some examples include:
- Notification about a parent-teacher conference for their child
- Reminder about an upcoming event or activity for their child
- Notification of a change in school schedule or activities
- Announcements regarding bus delays or school closing
- Direct message from teacher to parent on how their child is performing in class
- Attendance confirmation
- Progress reports
Another way to increase the chances of parents opening notifications is to make sure that the notifications are timely and sent at the right time of day. For example, if parents are most likely to be checking their phones during the evening after work, it might be best to send non-urgent notifications at that time.
It's also important to consider the frequency of notifications. Sending too many notifications can lead to notification fatigue, causing parents to ignore or turn off notifications altogether. Finding a balance between providing valuable information and not overwhelming parents with too many notifications is key.
Overall, by understanding the types of notifications that are most likely to be opened, you can ensure that you're effectively communicating with parents and keeping them informed about their child's education. By personalizing notifications and sending them at the right time and frequency, schools can increase the chances of parents opening and engaging with these notifications.
Luckily, with a parent communication app by SchoolInfo, each user can personalize their notifications on their end. That way they only receive relevant notifications related to their child/children. Encourage your families to do this, so they don't get overwhelmed with the amount of notifications and end up turning off notifications altogether or deleting the app. Ready to learn more about how a school app can lead to an increase in parent engagement? Schedule a demo with us today!
